Articles

Great billboard artwork is a combination of simple concepts steeped in decades of research. As long as you follow these basic, time-proven steps, you will always deliver your client a billboard that is attractive and effective.

There are few business plans as lucrative as obtaining and selling billboard groundleases and permits to competitors. The financial risk is nearly zero, and the profits can be in the five figures. The only reason that every man, woman and child in the U.S. is not doing this is because 1) they don’t know the opportunity exists or 2) they don’t know how to do it

There is a right way and a wrong way to build a billboard. Unfortunately, the punishment for not building the right way can be crushing – from $10,000 to move the sign to total loss of your investment if property damage leads to expensive litigation. Building a billboard the correct way is essential to prospering in the outdoor billboard business.

We've all had biology in high school, and can probably name some of the parts of a frog. But can you name the parts of a billboard, and what they do? Let's take a quiz and see.

We won’t even worry about trashing the stock market – it’s already trashed itself. If you are happy losing 40% of your investment as the end result of chasing after 8%, then stick with stocks. If you have higher goals, however, then a small investment in the outdoor advertising “billboard” business may be right for you.

For most billboard owners, your big boss is city hall. Without their permit and approval, you cannot build, or rent, or maintain your billboard.

There is a certain amount of trust that goes into a billboard ground lease. The landowner doesn’t really know you that well, and the amount you are offering is not that huge, so there is the unwritten assumption that you will not do anything to displease them.

I started building billboards straight out of college, with no knowledge of what I was doing and not much capital to work with. All I had was the desire to make money and an almost equally powerful fear of failure.

Lamar Advertising Company,one of the three largest outdoor operators in the U.S.,has made a second quarter revenue forecast of $282 million,as compared with analysts’ estimates of $284.4 million.

Tampa,Florida has voted to allow digital billboards- but in a very limited way. As part of settling a year-long lawsuit with Clear Channel Outdoor and CBS Outdoor,the city voted 5-2 to allow each company to erect no more than 6 digital signs in Tampa.