Articles

People today are living longer than ever. In the United States, 12.4% of the population is over age 65. However, most advertisements do not appeal to people over age 65. Did you know that people over age 50 eat out more than any other population group?

Believe it or not, young people are an advertiser’s best investment. Yet they are ignored and pushed aside by most salesmen. These salesmen seem to think that selling to teenagers is a complete waste of time.

Advertising is everywhere, from the subways to the sky. As advertisers, we are constantly coming up with new ideas and ways to spice up our current ads. Of course we all know how important advertising is.

Throughout my life, I've seen billions of ads. Several of these ads are good, and several are bad. Since advertising is expensive, it is important for us learn how to produce successful ads so we don't waste any money on bad advertisements.

All great advertisements have powerful copy. These ads have special ways to convince us that we need to buy their product. But how do these words actually make us buy? This article will show you how to choose money-making words for your ads.

The colors you use for an advertisement are more important than the actual wording of the ad. The reason for this is the colors (and graphics) capture the consumers’ attention then causes them to read your ad

One powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars. This is why it is extremely important to pay attention to every detail of your ads.

Have you ever had an ad designed by a professional that was completely terrible and did not produce any results? If so, you’re not alone.

Romance is in the air...literally and our imaginations are running wild. Billboards have been used to get several messages out in the past, but they are currently taking on a whole new approach. One of the latest new trends is romantic billboards.

When billboards were first posted they expressed artistic creativity, informed the public of current events and served as constant reminders of national products. From the very beginning, the people did not have any idea how powerful billboards really are.